Established in 2001 as the parent company of Coach, Coach Inc. is a New York-based house of modern luxury lifestyle brands. The company’s vision of becoming a house of brands became a reality with the acquisition of its third brand, Kate Spade New York. We created a new name, identity, and visual system for the company to signal this change and leave room for other unique brands to join.
I was a part of the team that created the new website. The responsive website was designed to showcase just the right amount of personality that lets the other brands shine through.
Agency: Carbone Smolan Agency
Role: Designer (Web Design)